Marketing - Chapter 17
**Promotional Concepts and Strategies** Word choices: advertising,
institutional promotion,
promotion,
product promotion,
publicity,
premiums,
incentives,
sales promotion,
promotional mix,
public relations,
news release,
press conference,
press kit
institutional promotion,
promotion,
product promotion,
publicity,
premiums,
incentives,
sales promotion,
promotional mix,
public relations,
news release,
press conference,
press kit
Âge recommandé: 17 ans
Créé par
Jeanne Searfoorce
United States
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