Mots Croisés Marketing - Chapter 14Version en ligne ************************* Presenting the Product ************************* feature-benefit selling, customer benefits, limited decision making, emotional motive, personal selling, prospect or lead, routine decision making, product feature, rational motive, extensive decision making, preapproach, cold canvassing, endless chain method, par Jeanne Searfoorce 1 the objection comes back to the customer as a selling point 2 words the average customer can understand 3 technical or specialized vocabulary used by members of a particular profession or industry 4 an insincere reason for not buying or not seeing the salesperson 2 4 3 1
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