1
businesses that offer products from several categories
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designed to create awareness by digital interaction with customers that encourages visits to physical stores to make purchases
3
determining the best methods and procedures to use so that prospective customers can locate, obtain, and use a business’s products and services
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businesses that offer products from one category of merchandise or closely related items
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the process of efficiently and effectively moving products and materials through the distribution channels; also called logistics
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businesses that offer a variety of consumer products to members through a warehouse outlet
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a loss of products due to theft, fraud, negligence, or error
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a facility used to accumulate products from several sources and then regroup, repackage, and send them quickly to the locations where they will be used
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selling directly to the consumer at home rather than requiring the consumer to travel to a store
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businesses that have services as their primary offering with a limited number of products for sale that complement the services
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other businesses between the producer and the consumer perform one or more marketing functions
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a company that takes responsibility to identify channel members, assign distribution activities, help members agree on performance standards, and facilitate communication among channel members
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the producer sells the product to the final consumer
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elements of the shopping environment that appeal to customers, attract them to a store, and encourage them to buy
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flow of products, resources, and information through all of the organizations involved in producing and marketing a company’s products
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very large stores that offer consumers wide choices of products at low prices
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companies that assist with distribution activities among businesses
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a business relationship in which the developer of a business idea sells others the rights to the business idea and the use of the business name
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a building designed to store large amounts of raw materials or products until they can be used or sold
20
the final business organization in an indirect channel of distribution for consumer products