Memory Fast Moving Consumer Goods (FMCG)Version en ligne Essential Products par Hamidah Musa Bottom shelves Eye Level Shelves Point of Purchase (POP) can be used to highlight new products or draw customers' attention to a particular product. Promotion Display Techniques For oversized or bulky items. Store Layout Techniques One last chance to capture impulse purchases by customers. Top Shelves Checkout Line Techniques Essential products that are high in demands and sold quickly. To place "destination" products (milk, egg, rice, etc) further away so that customer will look for them regardless of price or promotion. Fast Moving Consumer Goods (FMCG) Products with small customer base. Customers will look for items to buy first in this space.
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