Memory Fast Moving Consumer Goods (FMCG)Version en ligne Essential Products par Hamidah Musa Point of Purchase (POP) can be used to highlight new products or draw customers' attention to a particular product. Checkout Line Techniques Customers will look for items to buy first in this space. Essential products that are high in demands and sold quickly. Promotion Display Techniques Products with small customer base. Fast Moving Consumer Goods (FMCG) To place "destination" products (milk, egg, rice, etc) further away so that customer will look for them regardless of price or promotion. One last chance to capture impulse purchases by customers. Top Shelves Store Layout Techniques Bottom shelves For oversized or bulky items. Eye Level Shelves
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