Memory Fast Moving Consumer Goods (FMCG)Version en ligne Essential Products par Hamidah Musa Point of Purchase (POP) can be used to highlight new products or draw customers' attention to a particular product. Bottom shelves Checkout Line Techniques Products with small customer base. Top Shelves Essential products that are high in demands and sold quickly. Store Layout Techniques One last chance to capture impulse purchases by customers. Eye Level Shelves To place "destination" products (milk, egg, rice, etc) further away so that customer will look for them regardless of price or promotion. Fast Moving Consumer Goods (FMCG) Customers will look for items to buy first in this space. For oversized or bulky items. Promotion Display Techniques
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