Memory Fast Moving Consumer Goods (FMCG)Version en ligne Essential Products par Hamidah Musa Checkout Line Techniques Essential products that are high in demands and sold quickly. Products with small customer base. Top Shelves Promotion Display Techniques One last chance to capture impulse purchases by customers. Eye Level Shelves Store Layout Techniques Point of Purchase (POP) can be used to highlight new products or draw customers' attention to a particular product. To place "destination" products (milk, egg, rice, etc) further away so that customer will look for them regardless of price or promotion. For oversized or bulky items. Bottom shelves Fast Moving Consumer Goods (FMCG) Customers will look for items to buy first in this space.
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