Memory Fast Moving Consumer Goods (FMCG)Version en ligne Essential Products par Hamidah Musa Promotion Display Techniques Checkout Line Techniques Bottom shelves For oversized or bulky items. Point of Purchase (POP) can be used to highlight new products or draw customers' attention to a particular product. Store Layout Techniques Essential products that are high in demands and sold quickly. Fast Moving Consumer Goods (FMCG) Top Shelves Products with small customer base. Customers will look for items to buy first in this space. Eye Level Shelves To place "destination" products (milk, egg, rice, etc) further away so that customer will look for them regardless of price or promotion. One last chance to capture impulse purchases by customers.
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