Memory Fast Moving Consumer Goods (FMCG)Version en ligne Essential Products par Hamidah Musa Products with small customer base. Store Layout Techniques Eye Level Shelves For oversized or bulky items. Point of Purchase (POP) can be used to highlight new products or draw customers' attention to a particular product. Customers will look for items to buy first in this space. Bottom shelves Essential products that are high in demands and sold quickly. One last chance to capture impulse purchases by customers. Promotion Display Techniques Top Shelves Checkout Line Techniques Fast Moving Consumer Goods (FMCG) To place "destination" products (milk, egg, rice, etc) further away so that customer will look for them regardless of price or promotion.
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