1
Due in a large part to advances in technology, ________ is a major trend whereby product and service producers are bypassing intermediaries and going directly to final buyers, or radically new types of channel intermediaries are emerging to displace traditional ones.
2
One advantage of using a channel of distribution over selling direct to consumers is that each channel member plays a ________ role in the channel.
3
Sometimes a producer chooses only a few dealers in a territory to distribute its products or services. Generally these dealers are given a right to ________ distribution.
4
A firm that provides technical expertise in the production of a product can be considered an _______ partner in a company's supply chain
5
An advantage of a vertical marketing system (VMS) over a conventional distribution channel is that it acts as a ________ system.
6
In marketing terms, we say that the number of intermediary levels indicates the ________ of a channel.
7
Mary Kay Cosmetics and Amway sell their products through home and office sales parties, online Web sites, and social media. Both companies use a(n) ________ channel to distribute their offerings.
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