Relier Pairs Service Guarantees - ReasonsVersion en ligne p.253 par De Sh 1 2 3 4 5 6 7 1. A good guarantee forces the company to focus on its customers. 2. An effective guarantee sets clear standards for the organization. 6. Guarantees build marketing muscle by reducing the risk of purchase decisions. 5.When the guarantee is invoked, there is an immediate opportunity to recover. 4. Information generated from the guarantee program can be used for continuous improvement. 3. A good guarantee gerantes immediate and relevant feedback from customers. 7. Employee morale and loyalty can be enhanced as a result of a good guarantee program.
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