Introduction to Marketing

Mots Croisés

Marketing Basics (1-3).

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marketing

marketing mix

4ps

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Neus Soler

Spain

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Mots Croisés Introduction to MarketingVersion en ligne Marketing Basics (1-3). par Neus Soler 1 Buyer's purchase process. 2 Profile of the ideal customer. 3 Referential comparison. 4 It makes consumers to identify the product and prefer it over the competitor's. 5 Method of data collection that leads to explore various angles of thoughts. 6 Dividing the potential market into groups of consumers with common needs. 7 Marketing communication. One "P" of the marketing mix. 8 Strategy based on creating new products and services in uncontested markets. 9 Classical crieterion of market segmentation. 10 Satisfies a need or desire. 11 Elements of the marketing mix. 12 Developed the Theory of Human Motivation. 13 Group of people capable of acquiring the product offered by a company. 14 Data collection method. 15 Group of consumers that are representative of the set of consumers that are object of study. 16 In marketing: Potential buyers + Consumers. 17 The element of the marketing mix that captures value. 18 Values the capabilities of the company and how the environment can affect it. 19 "A feeling of lack of something, a physiological or psychological state" (Kotler). 20 Statement that tells our potential customers how they will benefit from our offer. 2 17 6 9 13 3 8 7 18 19 10 12 11 20 15 5 16 14