The promotion gameVersion en ligne A matching game of terms for a promotional advertisement par Ryan Bowie 1 Promotion 2 Three elements 3 Communication Process 4 Sender 5 Message 6 Encoding 7 Receiver 8 Feedback 9 Inform 10 Persuade 11 Remind Any form of communication that a company uses to persuade A visual representation Ads Product Price Place Transfer of message sender to receiver Source of the message being sent Can be a company or organizations what's being communicated What's being said Idea to a message receiver can understand The person whom the message is directed to The group of people it's focused toward Receivers response to message How they felt about it Give information about product Help people to understand the product Why customer should buy the product Used after customer is familiar with product Tell of existing products help people remember how good it was