Compléter MARKETING 1Version en ligne Actividad para estudiar el vocabulario de marketing. par Mirian Arnedo 1 needs philosophy customers goals perspectives activities identifying profitable satisfaction fulfillment satisfying American Marketing Association ( AMA ) definition is : Management philosophy according to which a firm's can be best achieved through identification and satisfaction of the customers' stated and unstated and wants . This definition highlight two , approaches or points of view from which the concept of marketing can be studied : ? A business approach or that focuses on and meeting the stated or hidden needs or wants of . ? Instruments , techniques and aimed at anticipating , identifying and the needs of the consumer , which allow executing actions that lead to the of the objective of consumer and facilitate the achievement of the company's objectives in a way .
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