Compléter Starbucks 1 gapfillVersion en ligne Read the text and fill in the gaps. par Katarzyna Kępińska 1 an customers edge as lose get as good approved from out eye its from draw so away share good taking been on can at amplified step has keeping down you Starbucks is trendy independent shops . They have noticed that independent coffee shops are doing a lot of what Starbucks for so long . The rise of trendy neighborhood shops has the potential to Starbucks in the long term . These small shops are not Starbucks but the customers now have more options . The concern that independent coffee shops will win over Starbucks' customers is by the chain's growing ubiquity . As Starbucks opens more locations , maintaining its coffee - snob - reputation becomes more difficult . " It would be easy for people to forget that we still source , roast , and deliver the highest quality coffee you can get anywhere in the world , " Maw said . " It's , but for customers . . . they might not associate that with Starbucks because we're everywhere . " Concern that Starbucks could to independent coffee shops is currently one of the driving concerns at the company . In April , CEO Howard Schultz will to focus on the Reserve brand .