Relier Pairs 7.2 Executional FrameworksVersion en ligne Branding LDG questions regarding advertising (2.2) par Laura Herlinda Hernandez Arrese 1 Kind of commercials where advertisers attempt to provide situations to the everyday problems consumers or businesses face during the common experiences and problems that people encounter 2 A resource where a higher level of excitement and suspense is used to tell a story in commercials, to build a crisis point 3 Challenge of using the slice-to-life executional framework in printed media, such as magazines. 4 These are the four components of the slice-of-life commercials 5 Defines how an ad is structured as in the way it's presented to the audience in order to get the public interest in a good, service or situation 6 Type of execution that lifts the audience beyond the real world to a realistic or irrational make-believe experience 7 The process of digitally painting or sketching figures into live sequences 8 It's an effective execution to communicate the attributes of a product to viewers 9 Popular type of executional framework that is praised by its ability to superimpose digital elements over live scenes via rotoscoping 10 Executional frameworks that consist in presenting a costumer in an advertisment, talking about their positive experience with the product or service Creating one image that can present the entire story with the product, being the solution. Animation Fantasy executional framework Testimonial roto-scaping slice-to-life Encounter, problem, interaction and solution Demonstration Dramatization
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