Relier Pairs 7.2 Executional FrameworksVersion en ligne Branding LDG questions regarding advertising (2.2) par Laura Herlinda Hernandez Arrese 1 Popular type of executional framework that is praised by its ability to superimpose digital elements over live scenes via rotoscoping 2 Defines how an ad is structured as in the way it's presented to the audience in order to get the public interest in a good, service or situation 3 These are the four components of the slice-of-life commercials 4 Kind of commercials where advertisers attempt to provide situations to the everyday problems consumers or businesses face during the common experiences and problems that people encounter 5 Executional frameworks that consist in presenting a costumer in an advertisment, talking about their positive experience with the product or service 6 Challenge of using the slice-to-life executional framework in printed media, such as magazines. 7 Type of execution that lifts the audience beyond the real world to a realistic or irrational make-believe experience 8 A resource where a higher level of excitement and suspense is used to tell a story in commercials, to build a crisis point 9 The process of digitally painting or sketching figures into live sequences 10 It's an effective execution to communicate the attributes of a product to viewers Animation Creating one image that can present the entire story with the product, being the solution. executional framework roto-scaping Fantasy Testimonial Dramatization Encounter, problem, interaction and solution slice-to-life Demonstration
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