Relier Pairs MKTG 360 Chp 6 pt 2Version en ligne MKTG 360 Chp 6 pt 2 par Ryan Brown 1 Buying Center 2 White Paper 3 Multiple Buying Influence 4 Business and Organizational Customers 5 Straight Re-buy 6 Requisition 7 Outsource a request to buy something. a routine repurchase that may have been made many times before. an authoritative report or guide that addresses important issues in an industry and offers solutions. several people share in making a purchase decision-perhaps even top management. all the people who participate in or influence a purchase. when the buying organization chooses to contract with an outside firm to produce goods or services rather than producing them internally. any buyers who buy for resale or to produce other goods and services.
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