Relier Pairs MKTG 360 Chp 6 pt 2Version en ligne MKTG 360 Chp 6 pt 2 par Ryan Brown 1 Buying Center 2 White Paper 3 Straight Re-buy 4 Outsource 5 Requisition 6 Multiple Buying Influence 7 Business and Organizational Customers a request to buy something. when the buying organization chooses to contract with an outside firm to produce goods or services rather than producing them internally. a routine repurchase that may have been made many times before. all the people who participate in or influence a purchase. several people share in making a purchase decision-perhaps even top management. any buyers who buy for resale or to produce other goods and services. an authoritative report or guide that addresses important issues in an industry and offers solutions.
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