Relier Pairs MKTG 360 Chp 6 pt 2Version en ligne MKTG 360 Chp 6 pt 2 par Ryan Brown 1 Business and Organizational Customers 2 White Paper 3 Multiple Buying Influence 4 Buying Center 5 Straight Re-buy 6 Requisition 7 Outsource a routine repurchase that may have been made many times before. any buyers who buy for resale or to produce other goods and services. all the people who participate in or influence a purchase. a request to buy something. several people share in making a purchase decision-perhaps even top management. an authoritative report or guide that addresses important issues in an industry and offers solutions. when the buying organization chooses to contract with an outside firm to produce goods or services rather than producing them internally.
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