Relier Pairs MKTG 360 Chp 6 pt 2Version en ligne MKTG 360 Chp 6 pt 2 par Ryan Brown 1 Outsource 2 Buying Center 3 Business and Organizational Customers 4 Straight Re-buy 5 Requisition 6 White Paper 7 Multiple Buying Influence any buyers who buy for resale or to produce other goods and services. several people share in making a purchase decision-perhaps even top management. when the buying organization chooses to contract with an outside firm to produce goods or services rather than producing them internally. all the people who participate in or influence a purchase. an authoritative report or guide that addresses important issues in an industry and offers solutions. a routine repurchase that may have been made many times before. a request to buy something.
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