Relier Pairs MKTG 360 Chp 5 pt 3Version en ligne MKTG 360 Chp 5 pt 3 par Ryan Brown 1 Opinion Leader 2 Adoption Process 3 Social Class 4 Reference Group 5 Lifestyle Analysis 6 Economic Needs 7 Economic Buyers 8 Empty Nesters 9 Extensive Problem Solving 10 Discretionary Income people whose children are grown and who are now able to spend their money in other ways. people who know all the facts and logically compare choices to get the greatest satisfaction from spending their time and money. what is left of disposable income after paying for necessities. needs concerned with making the best use of a consumers time and money-as the consumer judges it. the people to whom an individual looks when forming attitudes about a particular topic. the analysis of a person's day-to-day pattern pf living as expressed in that person's Activities, Interests, and Opinions-sometimes referred to as AIO's or psycho-graphics. when consumers put much effort into deciding how to satisfy a need. a group of people who have approximately equal social position as viewed by others in the society. a person who influence others. the steps individuals go through on the way to accepting or rejecting a new idea.
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