Relier Pairs MKTG 360 Chp 5 pt 3Version en ligne MKTG 360 Chp 5 pt 3 par Ryan Brown 1 Extensive Problem Solving 2 Opinion Leader 3 Economic Needs 4 Reference Group 5 Social Class 6 Lifestyle Analysis 7 Discretionary Income 8 Economic Buyers 9 Adoption Process 10 Empty Nesters people whose children are grown and who are now able to spend their money in other ways. when consumers put much effort into deciding how to satisfy a need. the analysis of a person's day-to-day pattern pf living as expressed in that person's Activities, Interests, and Opinions-sometimes referred to as AIO's or psycho-graphics. the people to whom an individual looks when forming attitudes about a particular topic. a person who influence others. people who know all the facts and logically compare choices to get the greatest satisfaction from spending their time and money. the steps individuals go through on the way to accepting or rejecting a new idea. what is left of disposable income after paying for necessities. needs concerned with making the best use of a consumers time and money-as the consumer judges it. a group of people who have approximately equal social position as viewed by others in the society.
Créer jeu