Relier Pairs MKTG 360 Chp 3 Version en ligne MKTG 360 Chp 3 par Ryan Brown 1 Free Trade 2 Generation X (Gen X) 3 Generation Y (Gen Y) 4 Artificial Intelligence (AI) 5 Senior Citizens 6 Intelligent Agent 7 Competitive Rivals 8 Market Share 9 Competitor Analysis 10 Cultural and Social Environment people older than 65. refers to agreements between countries to not restrict imports and exports. having machines operate like humans with respect to learning and decision making. affects how and why people live and behave as they do. an organized approach for evaluating the strengths and weaknesses of current or potential competitors' marketing strategies. people born between 1965-1977. people born between 1978 and 1994 a firm's closet competitors. the portion of total sales in a product category accounted for by a particular brand. a device that observes an environment and acts to achieve a goal.