Relier Pairs MKTG 360 Chp 3 Version en ligne MKTG 360 Chp 3 par Ryan Brown 1 Cultural and Social Environment 2 Generation Y (Gen Y) 3 Artificial Intelligence (AI) 4 Free Trade 5 Senior Citizens 6 Intelligent Agent 7 Competitor Analysis 8 Competitive Rivals 9 Generation X (Gen X) 10 Market Share affects how and why people live and behave as they do. people born between 1978 and 1994 a device that observes an environment and acts to achieve a goal. people older than 65. the portion of total sales in a product category accounted for by a particular brand. refers to agreements between countries to not restrict imports and exports. a firm's closet competitors. having machines operate like humans with respect to learning and decision making. an organized approach for evaluating the strengths and weaknesses of current or potential competitors' marketing strategies. people born between 1965-1977.