Relier Pairs MKTG 360 Chp 3 Version en ligne MKTG 360 Chp 3 par Ryan Brown 1 Competitive Rivals 2 Cultural and Social Environment 3 Intelligent Agent 4 Competitor Analysis 5 Generation X (Gen X) 6 Free Trade 7 Market Share 8 Senior Citizens 9 Generation Y (Gen Y) 10 Artificial Intelligence (AI) a device that observes an environment and acts to achieve a goal. having machines operate like humans with respect to learning and decision making. an organized approach for evaluating the strengths and weaknesses of current or potential competitors' marketing strategies. people older than 65. people born between 1978 and 1994 affects how and why people live and behave as they do. refers to agreements between countries to not restrict imports and exports. people born between 1965-1977. a firm's closet competitors. the portion of total sales in a product category accounted for by a particular brand.