Relier Pairs MKTG 360 Chp 3 Version en ligne MKTG 360 Chp 3 par Ryan Brown 1 Intelligent Agent 2 Cultural and Social Environment 3 Artificial Intelligence (AI) 4 Competitive Rivals 5 Free Trade 6 Senior Citizens 7 Generation Y (Gen Y) 8 Generation X (Gen X) 9 Competitor Analysis 10 Market Share a device that observes an environment and acts to achieve a goal. affects how and why people live and behave as they do. people born between 1978 and 1994 people born between 1965-1977. the portion of total sales in a product category accounted for by a particular brand. people older than 65. having machines operate like humans with respect to learning and decision making. an organized approach for evaluating the strengths and weaknesses of current or potential competitors' marketing strategies. a firm's closet competitors. refers to agreements between countries to not restrict imports and exports.