1
It is the average amount of time a user spends on the website (excluding the time spent on the last page).
2
It is the percentage of goals completed during user sessions. These goals can be any activity that is important to you, whether that’s a newsletter sign-up, a download of an e-book or a purchase on an e-commerce site.
3
It is amount of time a user spends on a particular page, excluding the sessions that exited from that page. Why exclude exit pages? For a very good reason: on an exit page, there’s no further engagement (a click to another page on your website), so Google doesn’t get the timestamp necessary to measure the amount of time spent on the exit page. So, for the sake of more accurate measurement, Google removes exit page visits from the time on page calculation.
4
It is the internet service provider through which a website user accesses the website. This can be helpful when segmenting internal vs. external website users, for example, when you want to differentiate the traffic that is coming from your staff vs. the traffic coming from the external audiences you want to reach.
5
It is the average number of pages that a user visits during their session. If your goal is for a user to visit a lot of different pages during a session, a high number for this metric is a good result.
6
Google allows you to put a certain value on specific user actions so you can track them, for instance, you could define goals for brochure downloads, program applications, or video views if you want to measure the performance of those types of content. A goal completion is the number of times users completed a specific action that has been designated a goal within Google Analytics. Note that if a user completed the action multiple times, each will be counted as a separate one.
7
It measures the site speed for particular pages. It states how long (in milliseconds) it takes for the pages to load. Speed really matters. Page speed is one of the factors that the Google algorithm takes into account to rank pages.
8
It is a specific page through which a user enters the website. Any tracked page on your website could potentially be a landing page if a user enters through that page. Tracking landing pages helps you determine which points of entry may be most effective for your website. In Google Analytics, the landing page dimension is used (primarily) for the landing page report or as a secondary dimension in other reports.
9
It is the percentage of sessions that include single page visits. The goal is to maintain a low one to ensure that users visit multiple pages and interact with your website. You want to grab a user’s interest and keep them awhile. That said, on its own won’t give you the most accurate view of user engagement; it should be considered along with other metrics like average session duration and pages visited to get a clearer picture of overall user engagement and interest in your website content.
10
They are defined as the total number of pages that are visited during a session. You’ll also hear it referred to as the number of times a page is loaded by a user’s browser.
11
It shows the number of sessions that began on a specific page, for instance, your homepage. Why is something like this important? If you have a high bounce rate for a particular entrance, like your homepage, it means people are coming in but not going anywhere else on your website. That could indicate that your homepage isn’t compelling or relevant enough to engage their interest, or that it’s not loading quickly enough and it needs some work.
12
It dimension is an attribute or characteristic. It essentially describes something.
13
When a user visits your website. It is defined by Google as, “a container for the actions a user takes on your site” within a given time frame. These actions could include, for instance, submitting a form, clicking to other pages, watching a video, or downloading content. If the same user (browser cookie) makes a future visit to your website, that’s considered a new visit, but not a new user.
14
It denotes whether the user is a new (first-time) visitor or a returning visitor to the website. This can be helpful for assessing your website’s “stickiness” factor, in other words, how engaging your site is.
15
It refers to a marketing campaign that drove a user to visit the website. In Google Analytics, you use campaign tracking to accurately track the performance of digital advertising campaigns to your website, whether from AdWords or another source such as paid social media advertising.
16
It is the query that a user typed into a search engine to get to the website (e.g., “what’s the best college in Missouri” or “how to choose a degree”). Unfortunately for marketers, to protect user privacy, Google is encrypting all organic (non-paid) searches; this means every organic search shows as (not provided) in your Google Analytics. They are still providing the data for paid searches (Google AdWords).
17
It is defined as a single page session. It indicates that a user exits a website from the same page through which they entered, and did not visit another page or interact with the website. That could be because a user is looking for very specific information and found it. The flip side is that it can also indicate that the content is irrelevant and did not engage the user’s interest, or that a website page is not loading fast enough, or even that the aesthetic experience is not pleasing.
18
It is the specific marketing source from which a user visits the website. Think of it this way: the medium is the category where a source resides. For example, if a user comes from the organic medium, the source could be listed as Google or Bing, indicating the result of a query from that specific search engine.
19
It indicates the marketing channel from which a user visits the website. This includes direct, referral, organic, social media and other channels. By the way, in digital marketing “organic” doesn’t have anything to do with product purity; it means the traffic (users) that comes to your site naturally (for instance, as a result of a web search, instead of through paid advertising).
20
It is a quantitative measurement.
21
It is someone who visits a website. In Google Analytics, it is identified based on a specific browser cookie. (A cookie is a little data file sent from a website and stored on a person's computer by the browser; it’s like a digital ID badge. The same person visiting from two browsers is considered as one user or browser cookie.)
22
It shows the number of sessions that ended on a specific page. For instance, a valuable exit is through a “Thank you” page form because that’s an indication that your user successfully completed whatever action you wanted them to take.
23
It is a particular page URI (e.g.,“/admissions”) that a user visits. A URI (Uniform Resource Identifier), is a sequence of characters that identify a resource. A URL (Uniform Resource Locator) is a type of URI, which in addition to identifying a resource, is used to locate the resource. Basically, the URI contains everything after the domain and the URL contains everything including the domain.
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Look at the image, and write the name of the country it corresponds to.