1
It is any paid form of nonpersonal communication about an organization, a product , a service or an idea by an identified sponsor
2
These advertisements tell people what a product is, what it can do, and where it can be found
3
This schedule is used when seasonal factors are unimportant, advertising is run at a steady schedule throughout the year
4
This schedule is used when the advertising is scheduled between periods of no advertising to reflect seasonal demand
5
It is the average number of times a person in the target audience is exposed to a message or advertisement
6
These tests involve asking respondents question to measure changes in their attitudes after an advertising campaign
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This advertising is used to reinforce´previous knowledge of a product
8
These advertisements state the position of a company on an issue 10. This advertising promotes a specific brand’s features and benefits
9
This appeal implies either directly or subtly that the product is more fun or exciting than competitors offering
10
It is the percentage of households in a market that are turned to a particualr TV show or radio station
11
It s the number of different people or households exposed to an advertisement
12
This schedule is combined with a continuous schedule because of increases in demand, heavy periods of promotion, or introduction of a new product
13
These tests involve showing the ad copy to a panel of consumers and having them rate how they liked it, how much it drew their attention, and how attractive they thought it was
14
This appeal suggests to the consumer that he or she can avoid some negative experience through change in behavior, or a reduction in the use of a product
15
This appeal suggests to the audience that the product will increase the attractiveness of the user
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