Relier Pairs Market researchVersion en ligne Match the terms with their definitions par Hannah Leadbeater 1 Panel or group interviews 2 One-to-one interviews 3 Sample 4 Telephone surveys 5 Desk research 6 Field research 7 Testing 8 Postal surveys 9 Observation 10 Face to face research Research is conducted by the firm itself and uses primary data Research carried out by seeing people's reactions to products Discussions about new products or advertisements carried out in a group Research conducted from an office using data that has already been collected In-depth responses conducted by a researcher with one respondent Research carried out by sending detailed questionnaires targeted at specific consumers Research through watching consumer behaviour or potential customer numbers A group of people used to represent the views of the wider population Research is carried out via interviews/ questionnaires in the street Research carried out over the phone