Relier Pairs Market researchVersion en ligne Match the terms with their definitions par Hannah Leadbeater 1 Testing 2 Desk research 3 Panel or group interviews 4 Face to face research 5 One-to-one interviews 6 Sample 7 Telephone surveys 8 Observation 9 Postal surveys 10 Field research Research is carried out via interviews/ questionnaires in the street A group of people used to represent the views of the wider population Research through watching consumer behaviour or potential customer numbers Research carried out by seeing people's reactions to products Research carried out over the phone In-depth responses conducted by a researcher with one respondent Research carried out by sending detailed questionnaires targeted at specific consumers Discussions about new products or advertisements carried out in a group Research is conducted by the firm itself and uses primary data Research conducted from an office using data that has already been collected
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