Relier Pairs Market researchVersion en ligne Match the terms with their definitions par Hannah Leadbeater 1 Panel or group interviews 2 Field research 3 Desk research 4 Postal surveys 5 Face to face research 6 One-to-one interviews 7 Observation 8 Sample 9 Testing 10 Telephone surveys Research carried out by sending detailed questionnaires targeted at specific consumers Research carried out over the phone A group of people used to represent the views of the wider population In-depth responses conducted by a researcher with one respondent Discussions about new products or advertisements carried out in a group Research through watching consumer behaviour or potential customer numbers Research conducted from an office using data that has already been collected Research is carried out via interviews/ questionnaires in the street Research is conducted by the firm itself and uses primary data Research carried out by seeing people's reactions to products
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