Relier Pairs Market researchVersion en ligne Match the terms with their definitions par Hannah Leadbeater 1 Observation 2 Face to face research 3 One-to-one interviews 4 Panel or group interviews 5 Testing 6 Desk research 7 Field research 8 Sample 9 Telephone surveys 10 Postal surveys Research is conducted by the firm itself and uses primary data Research is carried out via interviews/ questionnaires in the street Research carried out by sending detailed questionnaires targeted at specific consumers Research conducted from an office using data that has already been collected A group of people used to represent the views of the wider population In-depth responses conducted by a researcher with one respondent Research carried out over the phone Research carried out by seeing people's reactions to products Discussions about new products or advertisements carried out in a group Research through watching consumer behaviour or potential customer numbers