Relier Pairs Market researchVersion en ligne Match the terms with their definitions par Hannah Leadbeater 1 Panel or group interviews 2 Field research 3 One-to-one interviews 4 Observation 5 Telephone surveys 6 Testing 7 Postal surveys 8 Sample 9 Face to face research 10 Desk research In-depth responses conducted by a researcher with one respondent Research carried out over the phone Research through watching consumer behaviour or potential customer numbers Research is carried out via interviews/ questionnaires in the street Research carried out by sending detailed questionnaires targeted at specific consumers Discussions about new products or advertisements carried out in a group Research carried out by seeing people's reactions to products Research is conducted by the firm itself and uses primary data Research conducted from an office using data that has already been collected A group of people used to represent the views of the wider population
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