Compléter how to create a productVersion en ligne For a company to be competitive in the current market, it needs a constant creation of products that can distinguish it from the competition. For this reason, those people or companies that want to create a new product, should work hard in both the production and the promotion of that product. par Geraldine Garcia 1 complications processes meaning dare of example confuse that creative business conventional established develop being imagination Innovation productive innovation order process remain works creation development can something is innovation with innovator concrete What is to be innovative ? It can be said that is the of some : product , good , service or process , which is characterized as something new , perfected , that goes out of the , not repeated or common . The must find himself in a creative and mental state in to what he has in mind . is a that does not stop at a creative idea , but goes further ; it is the construction and of it . It is important not to being a person innovative , the latter is and applies ideas , for , of art , , , etc ; it does not simply in the , it gives life and real to these . In business terms , is not often seen , as many people , afraid of risk and investment , do not to generate new things . The comfort of continuing with what has already been is the enemy of innovation . But this attitude of facing business also has , since the lack innovation and risk kill a company .