17.2 Marketing ConceptsVersion en ligne Lesson 17.2 Marketing Concepts Individual Activity. par Jessica Chappuies 1 Sales Promotion 2 Trade promotions 3 Consumer Promotions 4 Coupons 5 Premiums 6 Incentives 7 Promotional tie-ins Incentives Encourages costumers to buy products or services Sales promotions activities Designed to gain support for a product from manufacturers, wholesalers, and retailers Sales strategies Encourage customers and prospects to buy a product or service Certificates Entitles customers to cash discount or for free Low-cost items given to consumers Discounts or for free Promote many products creates customer excitement and increase sales Cross-promotions Cross-selling campaigns Involves sales promotional arrangements between one or more retailers or manufacturers
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