Compléter Entrepreneurial glossary 1Version en ligne Glossary par elisabetta tonini 1 logo guarantees services branded values unmake verb customer belonging evoke What is a brand ? It is not a or corporate identity . It is a set of unique . A brand should desire and creates a sense of . A brand quality . You , the , can make a brand or it . Many things , such as people , products , and places , can be . " When your brand is used as a . . . that is remarkable " !