Marketing Translation Questionnaire.

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Think like a marketing translator: adapt, don't just translate.

Créé par

Maria

Colombia

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Marketing Translation Questionnaire.


Marketing Translation Questionnaire.Version en ligne Think like a marketing translator: adapt, don't just translate. par Maria 1 What is the main purpose of transcreation in marketing translation? a To translate every word literally b To preserve the emotional and persuasive effect of the original message c To maintain the same currency in every country d To translate only the keywords 2 "Localization" and "transcreation" are not the same thing, even though people often confuse them. What's the real difference between them? a There's no difference, they mean the same thing b Transcreation is a strategy and localization is a technique c Localization is a general campaign-level strategy; transcreation is a specific technique applied to the text itself d Localization is only used for websites; transcreation is only for slogans 3 Why should translators consider the target audience? a To adapt the message to the audience’s characteristics and needs b To avoid using any cultural references c To make the text longer d To translate the message word for word 4 According to Nord, should a good marketing translation feel more 'documentary' or more 'instrumental' to the target audience? Why does that matter for a brand? a Documentary — the audience should be aware they're reading a translated text b Neither applies to advertising c Both equally, depending on the country d Instrumental — the audience shouldn't realize it's a translation at all 5 Imagine a company translates its slogan word-for-word into Spanish without researching the target market or checking for unintended meanings. What's the real risk they're taking? a The phrase could carry an unintended or even offensive meaning in a specific market b Nothing, since Spanish is the same everywhere c It would just take longer to translate d The ad would automatically become funnier 6 In the class activity, three different groups came up with three different Spanish versions of "Taste the adventure," and none of them were "wrong." What does this tell us about marketing translation as a whole? a Any translation works, as long as the translator personally likes it. b Multiple versions is actually a problem — brands should aim for one single "correct" translation. c Spanish simply allows more creative freedom than English does. d What matters is achieving the same persuasive effect, not matching the exact words — so different wordings can succeed equally.

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Marketing Translation Questionnaire.

Test

À propos de cette activité

Créé par

Téléchargez la version pour jouer sur papier

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Marketing Translation Questionnaire.Version en ligne

par Maria

What is the main purpose of transcreation in marketing translation?

"Localization" and "transcreation" are not the same thing, even though people often confuse them. What's the real difference between them?

Why should translators consider the target audience?

According to Nord, should a good marketing translation feel more 'documentary' or more 'instrumental' to the target audience? Why does that matter for a brand?

Imagine a company translates its slogan word-for-word into Spanish without researching the target market or checking for unintended meanings. What's the real risk they're taking?

In the class activity, three different groups came up with three different Spanish versions of "Taste the adventure," and none of them were "wrong." What does this tell us about marketing translation as a whole?