Media Relations L11 Recap

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Media Relations L11 Recap

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Irene

Malaysia

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Media Relations L11 Recap


Media Relations L11 RecapVersion en ligne Media Relations L11 Recap par Irene 1 The PESO model categorises communication channels into which four categories? a Public, Earned, Social, Owned b Paid, Earned, Shared, Owned c Paid, Editorial, Social, Organic d Press, Earned, Shared, Online 2 How many stages does the Integrated Evalution Framework (IEF) have? a 5 b 6 c 7 d 8 3 At which point in a campaign should Objectives be set, according to the IEF? a After the campaign ends, to fit the results b Midway through, once early data comes in c Before the campaign begins d Only if the campaign underperforms 4 What is the formula for Advertising Value Equivalent (AVE)? a Reach x Frequency b Size x Rate c Cost / Impressions x 1,000 d Reach x Engagement Multiplier 5 What does the AVE figure actually represent? a The true value of the media coverage b A cost figure, not a value figure c Audience engagement level d Long-term brand equity 6 Which measurement practice do the Barcelona Principles state should NOT be used? a Surveys b Reach calculations c Advertising Value Equivalents (AVEs) d Share of Voice 7 What flaw does Earned Media Value (EMV) share with AVE? a Both require survey data to calculate b Both rely on an arbitrary, unverified multiplier c Both apply only to print media d Both ignore reach entirely 8 What does CPM stand for? a Cost Per Minute b Cost Per Media c Content Performance Metric d Cost Per Mille (Thousand) 9 A broadcast spot costs RM9,000 and reaches 3,000,000 viewers. Using CPM = (Cost ÷ Impressions) x 1,000, what is the CPM? a RM3.00 b RM30.00 c RM300.00 d RM0.30 10 CPM is built primarily for measuring which type of media? a Earned Media b Owned Media c Shared Media d Paid Media

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Media Relations L11 Recap

Test

À propos de cette activité

Créé par

Téléchargez la version pour jouer sur papier

Top Jeux

Test

Practice Quiz - Punnett Square, Variation, and Mutations

Test

Tissues - Practice Quiz

Test

Spanish Alphabet Listening

Test

UPS 5 Seeing Habits Quiz

Test

Photosynthesis vs Cellular Respiration - Practice Quiz

Media Relations L11 RecapVersion en ligne

par Irene

The PESO model categorises communication channels into which four categories?

How many stages does the Integrated Evalution Framework (IEF) have?

At which point in a campaign should Objectives be set, according to the IEF?

What is the formula for Advertising Value Equivalent (AVE)?

What does the AVE figure actually represent?

Which measurement practice do the Barcelona Principles state should NOT be used?

What flaw does Earned Media Value (EMV) share with AVE?

What does CPM stand for?

A broadcast spot costs RM9,000 and reaches 3,000,000 viewers. Using CPM = (Cost ÷ Impressions) x 1,000, what is the CPM?

CPM is built primarily for measuring which type of media?