ICT 8 Online Marketing Challenge

Froggy Jumps

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Online marketing basics quiz

Ma. Jessa Rose Cabarles

Philippines

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ICT 8 Online Marketing Challenge


Froggy Jumps ICT 8 Online Marketing ChallengeVersion en ligne Online marketing basics quiz par Ma. Jessa Rose Cabarles 1 What does SEO stand for? a Search Engine Operation b Search Engine Optimization c Social Engine Optimization 2 What does PPC mean in online advertising? a Pay-Per-Contact b Pay-Per-Click c Product-Per-Click 3 What does KPI stand for? a Key Performance Indicator b Known Process Indicator c Key Product Index 4 What is the primary goal of content marketing? a Increase ad spend only b Build trust and engage the audience c Sell products directly every time 5 Which metric best measures user interaction on social media posts? a Inventory turnover b Engagement rate c Bounce rate 6 A top email marketing best practice is to: a Personalize subject lines b Send all-cales to everyone c Use vague, generic content 7 What does CTR stand for in digital marketing? a Click-Through Rate b Current Traffic Rate c Click Total Ratio 8 What is affiliate marketing primarily? a Fixed salary for all partners b Performance-based rewards for partners c One-time advertisement purchase 9 What is A/B testing? a Test two ads without comparison b Randomly change elements without tracking c Compare two versions to optimize outcomes 10 Which platform is most typical for professional B2B marketing? a TikTok b Pinterest c LinkedIn