Customer Quiz

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Test your understanding of customer profiles and data safety

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Emily

United Kingdom

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Customer Quiz


Customer QuizVersion en ligne Test your understanding of customer profiles and data safety par Emily 1 What is a customer profile in simple terms? a A profile of competitors’ customers only b A clustering of customers by common characteristics and behaviours c A list of products they bought yesterday d A single customer’s personal data only 2 Why should profiles focus on groups rather than individuals? a To invade privacy b To label customers c To store data longer than needed d To tailor messages to groups and observe trends 3 Name a key use of customer demographics in retail? a To hide data from competitors b To punish customers c To replace product development entirely d To decide which products to stock in a local area 4 Which organisation provides Local Area Reports for demographics in the UK? a UK Data Centre b Census Bureau c National Retail Association d Office for National Statistics (ONS) 5 External vs internal customers: who are they? a External: suppliers; Internal: competitors b External: people outside the org; Internal: staff or partners c External: managers; Internal: vendors d External: staff; Internal: customers 6 What is GDPR mainly concerned with? a Increasing data collection b Protecting personal data and privacy in processing c Promoting marketing automation d Reducing security costs 7 Which payment method data is commonly protected under GDPR? a Only online orders b Only cash payments c Only card numbers d All customer payment data (card details, addresses, etc.) 8 HEARD is a method for handling complaints. What does H stand for? a Hide b Help c Hinder d Hear 9 Which feature best supports customer retention in retail? a Loyalty schemes and personalised offers b Delaying responses to complaints c Reducing product range d Increasing prices 10 What should you do when a data breach occurs? a Follow incident procedures and inform affected customers b Ignore it until it’s forgotten c Stop all data processing forever d Hide the incident from staff Feedback 1 Profiles group similar customers to tailor marketing, not judge individuals. 2 Profiling targets groups to understand needs and improve experiences. 3 Demographics help match assortments to local demand. 4 ONS Census data underpins local area profiles and decisions. 5 External = customers; Internal = employees and stakeholders. 6 GDPR sets rules to keep personal data secure and transparent. 7 GDPR requires securing any personal data linked to payments. 8 HEARD starts with Hear to understand the customer’s view. 9 Loyalty schemes reward repeat customers and build trust. 10 Timely, transparent action minimizes harm and maintains trust.

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Customer Quiz

Test

À propos de cette activité

Créé par

Téléchargez la version pour jouer sur papier

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Customer QuizVersion en ligne

par Emily

What is a customer profile in simple terms?

Why should profiles focus on groups rather than individuals?

Name a key use of customer demographics in retail?

Which organisation provides Local Area Reports for demographics in the UK?

External vs internal customers: who are they?

What is GDPR mainly concerned with?

Which payment method data is commonly protected under GDPR?

HEARD is a method for handling complaints. What does H stand for?

Which feature best supports customer retention in retail?

What should you do when a data breach occurs?

Feedback