Business Case Test - Squatty PottyVersion en ligne
Origins and growth of Squatty Potty
1
What was the actual, physical problem the Squatty Potty was built to solve?
2
Which of the following is NOT a feature that Squatty Potty was originally designed with to become a good poo companion?
3
Which of the following is FALSE about the very first Squatty Potty prototypes?
4
Later on, the family ordered 2,000 units from China made out of plastic instead of wood. Why did they make this change?
5
When they first started, who did Judy and her family think would be the best people to talk to about buying the product?
6
When the trade shows failed because people felt awkward, what scrappy "guerrilla marketing" trick actually got them their first real sales?
7
How did Squatty Potty eventually position their brand so that people wouldn't be too embarrassed to buy it?
8
In business, the "4Ps" are Product, Price, Place (where you sell), and Promotion (how you attract buyers). Which 4Ps best match the Squatty Potty right when they went onto Shark Tank?
9
Which of the following statements about their amazing sales growth is FALSE?
10
What did Lori Greiner, the "Queen of QVC," do that helped scale the business incredibly fast?
11
On Shark Tank, Bobby and Judy asked for $350,000 in exchange for 5% of their company. Based on this math, how much money did they think their whole company (100%) was worth?
12
Imagine you are Bobby and Judy on Shark Tank. You need at least $350,000 to carry out your scale-up plan, and also to have a Shark as your business partner. You are willing to give away 5% of your company ownership (meaning decision-making power) in exchange for those. But the Sharks offer you different numbers. Which deal should you take?
13
Imagine you are Bobby and Judy on Shark Tank. Your product sells well, is cheap to make, and serves millions. It just needs a good system to get onto the shelves of thousands of stores. Which Shark is the smartest choice?
14
What did the company do with the new money and confidence they got from Shark Tank?
15
You just sold $1 million of product in 24 hours. You only have a tiny team. What is the smartest next step to survive this crazy growth?
16
You make the Squatty Potty for $4.50 and sell it for $25.00. If you order a shipping container of 2,000 units from China, how much total PROFIT will you make if you sell every single one?
17
It takes roughly 2 months for a ship to bring your plastic stools from China. If you want to have a massive pile of stools delivered and ready to sell on December 1st, when is the LATEST you should finish your design?
18
Which of the following is FALSE about how the company organized its workers as it grew?
19
Why did the "Pooping Unicorn" video work so much better than Judy standing at a trade show booth?
20
At the very end of the story in 2021, the company was bought by Aterian for $31.1 million. Why was this the perfect ending for Judy and Bill?
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Test your knowledge about the 5 seeing habits discussed in the text 'UPS 5 seeing habits'.