social media marketing

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This game is a quiz about social media marketing. Students answer multiple-choice questions about digital marketing, branding, and social media strategies. The team with the most correct answers wins.

Créé par

Alejandra Aristizabal

Colombia

Téléchargez la version pour jouer sur papier

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social media marketing


social media marketingVersion en ligne This game is a quiz about social media marketing. Students answer multiple-choice questions about digital marketing, branding, and social media strategies. The team with the most correct answers wins. par Alejandra Aristizabal 1 What is the main objective of engagement on social media? a To only increase the number of followers b To create a constant relationship and interaction with the audience c To post content daily without a strategy d To reduce communication with customers 2 Which strategy currently generates more trust in consumers? a Repetitive traditional advertising b nfluencer marketing and authentic content c Excessive use of paid ads d Ignoring customer opinions 3 What factor differentiates digital marketing from traditional marketing? a The possibility of measuring results in real time b The exclusive use of television c The absence of competition d The elimination of advertising costs 4 Why is the social media algorithm important for companies? a Because it controls product prices b Because it determines content visibility c Because it automatically deletes posts d Because it creates company logos 5 What is one of the biggest risks of a poor digital strategy? a Increasing interaction b Getting too many customers c Damaging the brand’s reputation d Receiving excessive positive reviews 6 What characterizes viral content? a Its ability to be shared quickly among users b Its long duration c The mandatory use of paid advertising d Publishing only once a year 7 What is the role of storytelling in digital marketing? a To reduce production costs b To emotionally connect with the audience c To eliminate competition d To avoid social media trends 8 What does it mean when a campaign has “organic reach”? a It only appears on television b It only appears on television c It reaches the audience without paid advertising d It depends only on printed media 9 . What role do analytics play in social media? a Decorating business profiles b Measuring and optimizing marketing strategies c Automatically increasing sales d Replacing digital advertisements 10 What is a characteristic of today’s digital consumer? a What is a characteristic of today’s digital consumer? b They buy without searching for information c They completely ignore social media d They only trust television commercials 11 What element is key to maintaining an active online community? a Ignoring messages and comments b Posting once a month c Constant interaction with followers d Avoiding visual content 12 Which strategy increases a brand’s visibility on TikTok or Instagram? a Posting without captions b Using trends and relevant hashtags c Eliminating interaction with users d Uploading identical content every year 13 Why is consistency important on social media? a Because it strengthens brand identity and presence b Because it replaces content quality c Because it avoids digital competition d Because it eliminates customer feedback 14 What effect can a viral crisis have on social media? a Automatically improving sales b Eliminating the need for advertising c Automatically improving sales d Increasing product prices immediately

Vous pouvez intégrer le jeu dans un LMS compatible avec LTI 1.1 ou LTI 1.3 comme Canvas, Moodle ou Blackboard. Les scores seront ainsi automatiquement enregistrés dans le carnet de notes de la plateforme.

social media marketing

Test

À propos de cette activité

Créé par

Téléchargez la version pour jouer sur papier

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social media marketingVersion en ligne

par Alejandra Aristizabal

What is the main objective of engagement on social media?

Which strategy currently generates more trust in consumers?

What factor differentiates digital marketing from traditional marketing?

Why is the social media algorithm important for companies?

What is one of the biggest risks of a poor digital strategy?

What characterizes viral content?

What is the role of storytelling in digital marketing?

What does it mean when a campaign has “organic reach”?

. What role do analytics play in social media?

What is a characteristic of today’s digital consumer?

What element is key to maintaining an active online community?

Which strategy increases a brand’s visibility on TikTok or Instagram?

Why is consistency important on social media?

What effect can a viral crisis have on social media?