Business Studies Grade 11: Marketing

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Marketing, roles of marketing and marketing activities

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Mr Thando Mash

South Africa

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Business Studies Grade 11: Marketing


Business Studies Grade 11: MarketingVersion en ligne Marketing, roles of marketing and marketing activities par Mr Thando Mash 1 What is marketing primarily about? a Advertising any product regardless of need b Delivering value to customers and satisfying their needs c Moving goods without considering customers d Creating products only for profits 2 What is the main aim of marketing? a Get the right product to the right customer at the right place and time b Limit distribution to a single channel c Produce at minimum cost d Sell as many products as possible 3 Which of the following is a marketing activity? a Storage b Reputation c Testing d Brand name 4 What does Standardisation mean in marketing activities? a Developing a uniform set of quality criteria b Selling only in standard units c Cutting costs by ignoring quality d Increasing product variety 5 What is Grading in marketing terms? a Distributing products by region b Pricing products by weight c Creating new product ideas d Sorting products into quality-based classes or grades 6 What is the role of the marketing function? a Avoid sharing customer data with others b Focus only on advertising c Operate independently from other departments d Support business objectives and work with other functions to satisfy customers 7 Why is Financing important in marketing? a To avoid any credit or loans b To fund marketing activities and bridge cash flow from production to sale c To replace all other functions d To only fund luxury campaigns 8 What does the Buying and Selling activity involve? a Legal compliance only b Manufacturing equipment c Internal auditing of costs d Searching for customers and promoting the product 9 How is Target Market defined in this material? a All possible customers everywhere b A specific group of customers the business aims to serve c Only high-income customers d Only online shoppers 10 Which scenario illustrates a marketing activity on a hot day? a Producing a TV commercial with no audience b Selling cold-drinks at a taxi rank c Cutting all prices across the board d Launching a new product in winter Feedback 1 Marketing focuses on value delivery and needs satisfaction. 2 Aims include right product, customer, place, and timing. 3 Storage is listed as a marketing activity in the material. 4 Standardisation sets uniform quality criteria. 5 Grading classifies quality levels of products. 6 Marketing collaborates across functions to meet objectives. 7 Financing covers costs like advertising and inventory. 8 Buying and selling covers the exchange process and promotion. 9 Target market focuses on a specific customer group. 10 Direct example: meeting customer needs under specific conditions.

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Business Studies Grade 11: Marketing

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À propos de cette activité

Créé par

Téléchargez la version pour jouer sur papier

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Business Studies Grade 11: MarketingVersion en ligne

par Mr Thando Mash

What is marketing primarily about?

What is the main aim of marketing?

Which of the following is a marketing activity?

What does Standardisation mean in marketing activities?

What is Grading in marketing terms?

What is the role of the marketing function?

Why is Financing important in marketing?

What does the Buying and Selling activity involve?

How is Target Market defined in this material?

Which scenario illustrates a marketing activity on a hot day?

Feedback