PMK-Product Quiz

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PMK-Product basics test

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Nguyễn Diệp Minh

Viet Nam

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PMK-Product Quiz


PMK-Product QuizVersion en ligne PMK-Product basics test par Nguyễn Diệp Minh 1 What is the definition of a "Product" a Anything offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need. b c d 2 Product planners consider products on three levels. What is the first (most basic) level that addresses what the customer is really buying? a Augmented product. b Actual product. c Core customer value. d Specialty product. 3 Which type of consumer product is characterized by "frequent purchase, little planning, and low customer involvement"? a Shopping products. b Specialty products. c Unsought products. d Convenience products. 4 In the Product Life Cycle (PLC), which stage is defined as a period of "slow sales growth" where "profits are nonexistent" due to heavy expenses? a Decline. b Introduction. c Growth. d Maturity. 5 When a marketer turns a core benefit into an "Actual Product," which set of elements are they developing? a After-sale service, warranty, and delivery. b Features, design, packaging, quality level, and brand name. c Customer problem-solving benefits and experiences. d Product support and credit services. 6 During the Growth stage of the PLC, why do expenses for advertising and distribution remain high? a To compensate for a total lack of competitors. b To liquidate the product at salvage value. c To persuade customers, attract new buyers, and compete with new market entrants. d Because sales are falling and the company needs to "milk" the brand. 7 Which service characteristic states that "services cannot be seen, tasted, felt, heard, or smelled before they are bought"? a Intangibility. b Inseparability. c Variability. d Perishability. 8 In the Maturity stage, what is the primary Marketing Objective? a Create product awareness and trial among early adopters. b Maximize market share by penetrating the market. c Maximize profit while defending market share. d Reduce expenditure and phase out weak items. 9 In the New Product Development (NPD) process, what is the purpose of "Idea Screening"? a To generate as many ideas as possible through crowdsourcing. b To spot good ideas and drop poor ones as early as possible. c To test a physical version of the product with consumers. d To review the financial projections and profit goals. 10 Which service characteristic means that service quality depends on who provides it, and when, where, and how it is provided? a Intangibility. b Perishability. c Inseparability. d Variability. 11 What is the primary difference between "Product Style" and "Product Design"? a Style is a larger concept than design. b Design simply describes the appearance, while style describes the function. c Style describes the appearance of a product, whereas design is a deeper concept that contributes to a product's usefulness. d There is no difference; they are the same thing. 12 A travel agency launches a "Fad" tour (a trend that is popular for a very short time). Based on the PLC theory, how should the agency manage this? a Invest heavily in long-term production and high-quality design. b Expect a temporary period of unusually high sales followed by a quick drop. c Treat it like a "Style" and expect it to last for generations. d Build intensive distribution for a period of decades. 13 You are managing a luxury hotel. You notice that rooms are often empty on Tuesday nights, which is lost revenue that cannot be recovered. This is an example of which service characteristic, and what should you do? Choose one or more answers a Intangibility; make the rooms more visible through advertising. b Inseparability; have the providers work faster. c Perishability; use pricing strategies to attract customers during low-demand periods. d Variability; ensure all employees are grumpy at the same time. 14 A high-end smartphone manufacturer offers a "24-hour technical support hotline" and a "2-year comprehensive warranty" for every device sold. According to the three layers of a product, which level is the manufacturer developing with these specific additions? a Core customer value. b Actual product. c Convenience product. d Augmented product. 15 A customer wants to buy a Rolex watch. They have a strong brand preference, will travel to a specific specialized outlet, and are not sensitive to the high price. Rolex should use which distribution strategy? a Widespread distribution in all convenient stores. b Selective distribution in many specialized physical stores. c Exclusive distribution in only one or a few outlets per market area. d Various distribution through aggressive advertising.

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PMK-Product Quiz

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À propos de cette activité

Créé par

Téléchargez la version pour jouer sur papier

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PMK-Product QuizVersion en ligne

par Nguyễn Diệp Minh

What is the definition of a "Product"

Product planners consider products on three levels. What is the first (most basic) level that addresses what the customer is really buying?

Which type of consumer product is characterized by "frequent purchase, little planning, and low customer involvement"?

In the Product Life Cycle (PLC), which stage is defined as a period of "slow sales growth" where "profits are nonexistent" due to heavy expenses?

When a marketer turns a core benefit into an "Actual Product," which set of elements are they developing?

During the Growth stage of the PLC, why do expenses for advertising and distribution remain high?

Which service characteristic states that "services cannot be seen, tasted, felt, heard, or smelled before they are bought"?

In the Maturity stage, what is the primary Marketing Objective?

In the New Product Development (NPD) process, what is the purpose of "Idea Screening"?

Which service characteristic means that service quality depends on who provides it, and when, where, and how it is provided?

What is the primary difference between "Product Style" and "Product Design"?

A travel agency launches a "Fad" tour (a trend that is popular for a very short time). Based on the PLC theory, how should the agency manage this?

You are managing a luxury hotel. You notice that rooms are often empty on Tuesday nights, which is lost revenue that cannot be recovered. This is an example of which service characteristic, and what should you do?

Choose one or more answers

A high-end smartphone manufacturer offers a "24-hour technical support hotline" and a "2-year comprehensive warranty" for every device sold. According to the three layers of a product, which level is the manufacturer developing with these specific additions?

A customer wants to buy a Rolex watch. They have a strong brand preference, will travel to a specific specialized outlet, and are not sensitive to the high price. Rolex should use which distribution strategy?