Broadcast Media Basics

Froggy Jumps

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Quiz on broadcast advertising

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Home work

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Broadcast Media Basics


Froggy Jumps Broadcast Media BasicsVersion en ligne Quiz on broadcast advertising par Home work 1 What does circulation coverage measure in broadcast media? a Number of people or households that can receive the signal b Number of TV channels available c Quality of audio on the broadcast 2 Which daypart targets audiences based on daily routines like morning wake-up? a Late night daypart b Midnight daypart c Morning daypart 3 What is a local advertising spot? a A short commercial bought by a local business b A national sponsorship package c A program segment airing nationwide 4 What is drivetime in broadcast media? a Morning and late afternoon hours with high commuting listenership b Weekend daytime only c Midnight to 2 AM 5 What are avails in broadcasting? a Available time slots to sell to advertisers b Exclusive program rights c Guaranteed audience ratings 6 What does a jingle aim to do in ads? a Embed brand name or slogan in memory b Reduce ad length c Increase production cost 7 What is a network affiliate? a A satellite-only channel b A local station that airs national network programs plus local content c An advertiser-only platform 8 What is sponsorship in broadcasting? a Program cancellation deal b One-time ad buy c Company supports a program financially and is acknowledged 9 What characterizes a commercial’s length in broadcast ads? a 120 seconds only b 5, 10, or 25 seconds c Common lengths are 15, 30, or 60 seconds 10 What is prime time in broadcasting? a Evening period with the highest audience b Afternoon with lowest viewership c Early morning only

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Broadcast Media Basics

Froggy Jumps

À propos de cette activité

Créé par

Téléchargez la version pour jouer sur papier

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Broadcast Media BasicsVersion en ligne

par Home work

What does circulation coverage measure in broadcast media?

Which daypart targets audiences based on daily routines like morning wake-up?

What is a local advertising spot?

What is drivetime in broadcast media?

What are avails in broadcasting?

What does a jingle aim to do in ads?

What is a network affiliate?

What is sponsorship in broadcasting?

What characterizes a commercial’s length in broadcast ads?

What is prime time in broadcasting?