IMC RETAIL

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Retail Marketing - Topic 8 - G8

Thư Nguyễn

Viet Nam

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IMC RETAIL


Froggy Jumps IMC RETAILVersion en ligne Retail Marketing - Topic 8 - G8 par Thư Nguyễn 1 IMC stands for: a International Marketing Channel b Integrated Marketing Communication c Internal Media Control 2 The main purpose of IMC is to: a Reduce advertising costs b Deliver consistent messages across channels c Increase product price 3 In retailing, communication strategies often focus strongly on: a Immediate store traffic and sales b Long-term brand image only c Eliminating competitors 4 Which of the following is a traditional media tool? a TikTok Ads b Email marketing c TV commercial 5 Coupons and flash sales are examples of: a Advertising b Public relations c Sales promotion 6 The first step in developing a retail communication program is: a Setting Objectives b Determine the Communication Budget c Allocate the Promotional Budget 7 Which budgeting method sets the budget to exactly match the main competitor's spending? a Percentage-of-Sales b Competitive Parity c Affordable Budgeting 8 When Shopee sends push notifications at midnight on 9.9, this is an example of: a Traditional media b Mobile marketing c Mass advertising 9 A retailer sets a goal to “increase store traffic by 20% during the holiday season. a Setting communication objectives b Selecting communication channels c Designing the message