Product Essentials Quiz

Froggy Jumps

Parties jouées 1 %Précision 47 Temps moyen 01:50

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Test your knowledge on core product concepts.

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sarah ayyad

United Arab Emirates

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Product Essentials Quiz


Froggy Jumps Product Essentials QuizVersion en ligne Test your knowledge on core product concepts. par sarah ayyad 1 What is the core product in marketing? a The brand name of the product b The basic benefit the customer purchases c The color and packaging of the product 2 Which component involves the form of the product the customer buys? a Actual product b Core product c Augmented product 3 What does the augmented product include? a Warranties, services, and financing b Raw materials c Brand and features 4 Which is an example of a physical good? a iPhone b iCloud c GrubHub delivery 5 Which is an example of a service? a GrubHub delivery b iPhone c Nike Just Do It slogan 6 Which is an example of an idea as a product? a "Just Do It" slogan b iPhone c iCloud service 7 Which product classification includes items bought frequently with minimal effort? a Convenience b Specialty c Shopping 8 Which product classification requires more consumer evaluation before purchase? a Shopping b Unsought c Convenience 9 Which product classification includes high-priced, unique items with long purchase cycles? a Unsought b Specialty c Convenience 10 Which product classification refers to items consumers do not often seek out until needed? a Unsought b Shopping c Convenience 11 Which component adds value through experiences and financing? a Actual product b Core product c Augmented product 12 What is included in the actual product aspect? a Warranty and financing b Basic benefit c Brand, features, quality, style 13 Which of the following is a core product benefit? a Brand and packaging b Warranty services c Basic benefit received 14 Which of the following best describes a product’s packaging? a Part of augmented product b Part of the actual product c Part of the core product 15 Which is NOT a product component? a Colorless service b Augmented product c Core product

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Product Essentials Quiz

Froggy Jumps

À propos de cette activité

Créé par

Téléchargez la version pour jouer sur papier

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Product Essentials QuizVersion en ligne

par sarah ayyad

What is the core product in marketing?

Which component involves the form of the product the customer buys?

What does the augmented product include?

Which is an example of a physical good?

Which is an example of a service?

Which is an example of an idea as a product?

Which product classification includes items bought frequently with minimal effort?

Which product classification requires more consumer evaluation before purchase?

Which product classification includes high-priced, unique items with long purchase cycles?

Which product classification refers to items consumers do not often seek out until needed?

Which component adds value through experiences and financing?

What is included in the actual product aspect?

Which of the following is a core product benefit?

Which of the following best describes a product’s packaging?

Which is NOT a product component?