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Las preguntas resumen las razones de éxito de dos casos: Canon (uso de BSC y KPI’s para medir y mejorar) y Bank of Tokyo-Mitsubishi UFJ (alineación estratégica, ejecución de la fusión y gestión de intangibles/control interno). Objetivo: identificar qué decisiones y factores explican el buen desempeño en ambos casos.
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