Why Starbucks failed in Australia

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Questions about the content of the video.

María Lorenzo Vioque

Spain

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Why Starbucks failed in AustraliaVersion en ligne Questions about the content of the video. par María Lorenzo Vioque 1 1.What was the first problem of Starbucks in Australia? (2 correct options) Select one or more answers a They opened up really quickly in multiple locations. b There wasn't enough time for the customer for developing the need to go to Starbucks. c Starbucks started to grow up really quickly and they didn't have enough space. d They thought Starbucks would be a success but they opened just a few shops. 2 2. Was coffee culture already strong in Australia? a Yes. Which kind of culture? b No. Why? c d 3 3. Do Australians like sugary drinks? a No, they are too healthy for that. b No, and they don't like the size of the coffee and the prize is so expensive. 4 4. Why is Starbucks trying again in Australia now? a Because they see the tourist as an opportunity for business. b Because they are developing a different approach of business as in Italy.