Relier Pairs Gated and Packaged SuburbiaVersion en ligne Creating an aesthetically pleasing environment through branding and packaging. par Karim Youssef 1 The entrepreneurial city is a phenomenon of 2 Branding is used as a status symbol and to 3 Prestige communities are also referred to as 4 The term 'bourgeois utopia' refers to 5 The discourse of 'small-town' community is described as a 6 The issue with gated Chinese developments is not the gating, but 7 Aesthetic demand for particular styles tends to 8 Constructing niceness in Chinese suburbia is achieved through 9 The function of the gate in lifestyle communities is 10 Foreign place name give signification to a place and suggest that they are 11 The function of the gate in prestige communities is 12 Reasons for packaging and branding are exploit the common social mentality. to construct niceness, and market competition. Westernization and evolving into a highly decorative form. privatize public space. ideal images of the good life. a mixture of foreign and indigenous elements. communitarian trap. purified communities. established communities. more symbolic. aesthetization and neoliberal (sub)urbanism. to define the boundary of services.
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