Relier Pairs Gated and Packaged SuburbiaVersion en ligne Creating an aesthetically pleasing environment through branding and packaging. par Karim Youssef 1 Reasons for packaging and branding are 2 Branding is used as a status symbol and to 3 Constructing niceness in Chinese suburbia is achieved through 4 Prestige communities are also referred to as 5 The function of the gate in lifestyle communities is 6 The issue with gated Chinese developments is not the gating, but 7 The term 'bourgeois utopia' refers to 8 The entrepreneurial city is a phenomenon of 9 Aesthetic demand for particular styles tends to 10 Foreign place name give signification to a place and suggest that they are 11 The discourse of 'small-town' community is described as a 12 The function of the gate in prestige communities is more symbolic. a mixture of foreign and indigenous elements. established communities. exploit the common social mentality. communitarian trap. to construct niceness, and market competition. ideal images of the good life. aesthetization and neoliberal (sub)urbanism. Westernization and evolving into a highly decorative form. purified communities. privatize public space. to define the boundary of services.