Relier Pairs Gated and Packaged SuburbiaVersion en ligne Creating an aesthetically pleasing environment through branding and packaging. par Karim Youssef 1 Aesthetic demand for particular styles tends to 2 The function of the gate in prestige communities is 3 Foreign place name give signification to a place and suggest that they are 4 The term 'bourgeois utopia' refers to 5 Constructing niceness in Chinese suburbia is achieved through 6 The discourse of 'small-town' community is described as a 7 Branding is used as a status symbol and to 8 The issue with gated Chinese developments is not the gating, but 9 The entrepreneurial city is a phenomenon of 10 The function of the gate in lifestyle communities is 11 Prestige communities are also referred to as 12 Reasons for packaging and branding are established communities. communitarian trap. to construct niceness, and market competition. to define the boundary of services. purified communities. exploit the common social mentality. ideal images of the good life. privatize public space. a mixture of foreign and indigenous elements. more symbolic. aesthetization and neoliberal (sub)urbanism. Westernization and evolving into a highly decorative form.
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