Relier Pairs Gated and Packaged SuburbiaVersion en ligne Creating an aesthetically pleasing environment through branding and packaging. par Karim Youssef 1 Constructing niceness in Chinese suburbia is achieved through 2 Prestige communities are also referred to as 3 The discourse of 'small-town' community is described as a 4 Branding is used as a status symbol and to 5 Foreign place name give signification to a place and suggest that they are 6 Reasons for packaging and branding are 7 Aesthetic demand for particular styles tends to 8 The entrepreneurial city is a phenomenon of 9 The function of the gate in lifestyle communities is 10 The term 'bourgeois utopia' refers to 11 The function of the gate in prestige communities is 12 The issue with gated Chinese developments is not the gating, but more symbolic. purified communities. Westernization and evolving into a highly decorative form. aesthetization and neoliberal (sub)urbanism. communitarian trap. privatize public space. a mixture of foreign and indigenous elements. established communities. to define the boundary of services. to construct niceness, and market competition. exploit the common social mentality. ideal images of the good life.
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