Relier Pairs Gated and Packaged SuburbiaVersion en ligne Creating an aesthetically pleasing environment through branding and packaging. par Karim Youssef 1 The entrepreneurial city is a phenomenon of 2 Aesthetic demand for particular styles tends to 3 Constructing niceness in Chinese suburbia is achieved through 4 Prestige communities are also referred to as 5 The term 'bourgeois utopia' refers to 6 The function of the gate in prestige communities is 7 Foreign place name give signification to a place and suggest that they are 8 The discourse of 'small-town' community is described as a 9 Branding is used as a status symbol and to 10 The issue with gated Chinese developments is not the gating, but 11 The function of the gate in lifestyle communities is 12 Reasons for packaging and branding are communitarian trap. established communities. privatize public space. to construct niceness, and market competition. to define the boundary of services. more symbolic. exploit the common social mentality. aesthetization and neoliberal (sub)urbanism. Westernization and evolving into a highly decorative form. ideal images of the good life. purified communities. a mixture of foreign and indigenous elements.
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