Relier Pairs Branding Terms: Match the DefinitionsVersion en ligne Pair each term with its exact definition. par Samar Mohammad 1 Brand loyalty 2 Brand name 3 Brand image 4 Brand stretching 5 Brand awareness The ideas and beliefs people have about a brand. How familiar people are with a brand (or its logo and slogan). Using an existing name on another type of product. The title given to a product by the company that makes it. The tendency to always buy a particular brand.