Media Representation: Semiotics & Theory Quiz

Froggy Jumps

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Explore semiotics in media.

Luke

United Kingdom

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Media Representation: Semiotics & Theory Quiz


Froggy Jumps Media Representation: Semiotics & Theory QuizVersion en ligne Explore semiotics in media. par Luke 1 What term did Mulvey coin for cinema appealing to male desire? a The female gaze b The spectator gaze c The male gaze 2 Mulvey argues cinema offers two pleasures: voyeurism and what else? a Fetishistic scopophilia b Feminine gaze c Narcissistic identification 3 According to Derek Jarman? (Dyer) What does representation primarily construct? a Stereotypes b Personal opinions c Historical facts 4 Hall’s model includes which three decoding positions? a Dominant, negotiated, oppositional b Active, passive, neutral c Public, private, counterpublic 5 What does Hall say encoding/decoding relies on in culture? a Technological tools b Biological instincts c Cultural codes 6 In Mulvey’s view, how are women typically depicted in mainstream cinema? a Passive, awaiting rescue b Active protagonists c Ambitious leads 7 Dyer argues whiteness in film is often what, to audiences? a Overt and exotic b Irrelevant to meaning c Normalized and invisible 8 Which decoding position accepts the encoded meaning without resistance? a Dominant/hegemonic b Negotiated c Oppositional 9 In semiotics, what are the two components of a sign? a Form and function b Signifier and signified c Origin and effect 10 These theories suggest representation shapes audience understanding of which areas? a Gender, race, class b Food, fashion c Geography, climate