Market Research Quiz

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This activity aims to review key concepts about marketing and market research through a short multiple-choice quiz. Students will answer simple questions to reinforce their understanding of topics such as decision-making, data collection, sales strategies, and distribution channels.

Créé par

Laura Sofía Quintana Perez

Colombia

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Froggy Jumps Market Research QuizVersion en ligne This activity aims to review key concepts about marketing and market research through a short multiple-choice quiz. Students will answer simple questions to reinforce their understanding of topics such as decision-making, data collection, sales strategies, and distribution channels. par Laura Sofía Quintana Perez 1 What is marketing? a Everything done to promote a product or service b Only selling products c Only making advertisements 2 What is market research? a Collecting and analyzing information for decision-making b Creating new products c Selling to customers 3 Why is market research important? a To make decisions based on data b To spend more money c To avoid customers 4 What is the first step in marketing decision-making? a Apply the solution b Evaluate the results c Identify the problem 5 What happens after analyzing alternatives? a Start again b Select the best one c Stop the research 6 What are primary data? a Data collected directly by the researcher b Data from old books c Data found on the Internet 7 What are secondary data? a Data with no source b Data collected by the same company c Data collected by others 8 One advantage of secondary data is: a Always incorrect b Easy and cheap to obtain c Hard to find 9 Data Collection Techniques a Using our senses to study reality b Talking on the phone c Writing reports 10 What is an interview? a A conversation where the researcher asks questions b A written essay c A game with clients

Froggy Jumps

Market Research QuizVersion en ligne

par Laura Sofía Quintana Perez

What is marketing?

Everything done to promote a product or service

Only selling products

Only making advertisements

What is market research?

Collecting and analyzing information for decision-making

Creating new products

Selling to customers

Why is market research important?

To make decisions based on data

To spend more money

To avoid customers

What is the first step in marketing decision-making?

Apply the solution

Evaluate the results

Identify the problem

What happens after analyzing alternatives?

Start again

Select the best one

Stop the research

What are primary data?

Data collected directly by the researcher

Data from old books

Data found on the Internet

What are secondary data?

Data with no source

Data collected by the same company

Data collected by others

One advantage of secondary data is:

Always incorrect

Easy and cheap to obtain

Hard to find

Data Collection Techniques

Using our senses to study reality

Talking on the phone

Writing reports

What is an interview?

A conversation where the researcher asks questions

A written essay

A game with clients

Vous pouvez intégrer le jeu dans un LMS compatible avec LTI 1.1 ou LTI 1.3 comme Canvas, Moodle ou Blackboard. Les scores seront ainsi automatiquement enregistrés dans le carnet de notes de la plateforme.

Market Research Quiz

Froggy Jumps

À propos de cette activité

Créé par

Téléchargez la version pour jouer sur papier

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Market Research QuizVersion en ligne

par Laura Sofía Quintana Perez

What is marketing?

What is market research?

Why is market research important?

What is the first step in marketing decision-making?

What happens after analyzing alternatives?

What are primary data?

What are secondary data?

One advantage of secondary data is:

Data Collection Techniques

What is an interview?

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