Marketing Mix - Product Mix

Froggy Jumps

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À propos de cette activité

This interactive activity is designed to help students apply marketing concepts in a real-world context by exploring the product mix.

Créé par

Kavitha Shanmugam

Oman

Téléchargez la version pour jouer sur papier

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#	Jeux	Précision	temps
1	Mohammed Al-Shekaili 27 Avril 2025	% 8	01:32
2	طالب منكرف 27 Avril 2025	% 0	07:57

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Marketing Mix - Product Mix


Froggy Jumps Marketing Mix - Product MixVersion en ligne This interactive activity is designed to help students apply marketing concepts in a real-world context by exploring the product mix. par Kavitha Shanmugam 1 What you’re selling: a tangible good or an intangible service a Product b Price c Place 2 How much you charge for the product or service a Price b Promotion c Place 3 Where and how the product is delivered to customers a Place b Promotion c Product 4 How you communicate with your target market a Promotion b Price c Place 5 Everyone involved in the delivery of the product or service a People b Physical evidence c Price 6 The systems and procedures that deliver your product or service a Process b People c Promotion 7 Tangible cues that help customers evaluate the product or service before purchase a Physical Evidence b People c Promotion 8 Bought frequently with minimal effort - snacks, toothpaste a Convenience Goods b Shopping Goods c Specialty Goods 9 Purchased after comparing quality, price, and style - clothes, electronics a Shopping Goods b Specialty Goods c Convenience Goods 10 Unique items with strong brand preference - designer bags a Specialty Goods b Shopping Goods c Convenience Goods 11 Basic materials like minerals, agricultural products a Raw Materials b Capital Goods c Supplier Goods 12 Partly processed, ready to be used in production- cloth a Fabricated Materials b Agricultural products c Minerals

Vous pouvez intégrer le jeu dans un LMS compatible avec LTI 1.1 ou LTI 1.3 comme Canvas, Moodle ou Blackboard. Les scores seront ainsi automatiquement enregistrés dans le carnet de notes de la plateforme.

Marketing Mix - Product Mix

Froggy Jumps

À propos de cette activité

Créé par

Téléchargez la version pour jouer sur papier

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Marketing Mix - Product MixVersion en ligne

par Kavitha Shanmugam

What you’re selling: a tangible good or an intangible service

How much you charge for the product or service

Where and how the product is delivered to customers

How you communicate with your target market

Everyone involved in the delivery of the product or service

The systems and procedures that deliver your product or service

Tangible cues that help customers evaluate the product or service before purchase

Bought frequently with minimal effort - snacks, toothpaste

Purchased after comparing quality, price, and style - clothes, electronics

Unique items with strong brand preference - designer bags

Basic materials like minerals, agricultural products

Partly processed, ready to be used in production- cloth