Microsoft Advertising PPC Quiz

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Test your knowledge on basics of Microsoft Advertising. Flasback, Forecast!

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Stephanie

Philippines

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Microsoft Advertising PPC Quiz


Froggy Jumps Microsoft Advertising PPC QuizVersion en ligne Test your knowledge on basics of Microsoft Advertising. Flasback, Forecast! par Stephanie 1 What does PPC stand for in Microsoft Advertising? a Pay Per Conversion b Pay Per Customer c Pay Per Click 2 Our clients are referred to as "advertisers". What are the two audience types we have? a Direct Advertisers and Business Owner b Business Owner and Agencies c Agencies and Direct Advertisers 3 They assist advertisers with overcoming technical and education blockers affecting their Ad delivery and performance. a Back Office/AES/SBOS b Services Advocates c Support Advocates 4 These are the team of experts offering advice to help advertisers optimize their campaigns and be onboarded to our platform. a Services Advocates b AES/Back Office/SBOS c Support Advocates 5 These are additional pieces of information about the business that can be added to Ads. Examples are phone number, or a link to a specific page on your website. a Advertisement b Ad Extension c Information 6 What is the purpose of ad extensions in Microsoft Advertising? a Limit ad visibility b Increase ad costs c Provide additional information 7 This is an average amount the advertiser is willing to pay for a click a Bid b Cost per click c Average Position 8 True or False: The cost per click is what the advertiser pays per individual click. a True b False c It depends 9 A ___________ is where a sponsored search Ad is presented to a searcher. a Impression b Click c CTR 10 When a user selects a sponsored (or paid) Ad and goes through to the advertiser's website, this is recorded as a ______________ a Impression b Click c CTR 11 What is CTR? a Cost-Through-Rate b Conversion-to-ratio c Click-Through Rate 12 It quantifies how often an Ad is clicked per its number of impression. It is an important measure of relevancy. a Cost Per Acquisition b Cost Per Click (CPC) c Click-through-rate (CTR) 13 It is the what the advertiser defines as the goal for their campaign. a Conversion b Click c Click through rate 14 It is the amount that tells how much each conversion costs to an advertiser. a Cost per click b Cost per acquisition c Cost per impression 15 The images on the right side are example of what Ad type? a Responsive Search Ad b Product Ad c Text Ad 16 True or False: Microsoft Advertising has three match types. They are Broad match, Phrase match and Exact match. a True b False. Only broad and exact c False. Only phrase and exact

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Microsoft Advertising PPC Quiz

Froggy Jumps

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Microsoft Advertising PPC QuizVersion en ligne

par Stephanie

What does PPC stand for in Microsoft Advertising?

Our clients are referred to as "advertisers". What are the two audience types we have?

They assist advertisers with overcoming technical and education blockers affecting their Ad delivery and performance.

These are the team of experts offering advice to help advertisers optimize their campaigns and be onboarded to our platform.

These are additional pieces of information about the business that can be added to Ads. Examples are phone number, or a link to a specific page on your website.

What is the purpose of ad extensions in Microsoft Advertising?

This is an average amount the advertiser is willing to pay for a click

True or False: The cost per click is what the advertiser pays per individual click.

A ___________ is where a sponsored search Ad is presented to a searcher.

When a user selects a sponsored (or paid) Ad and goes through to the advertiser's website, this is recorded as a ______________

What is CTR?

It quantifies how often an Ad is clicked per its number of impression. It is an important measure of relevancy.

It is the what the advertiser defines as the goal for their campaign.

It is the amount that tells how much each conversion costs to an advertiser.

The images on the right side are example of what Ad type?

True or False: Microsoft Advertising has three match types. They are Broad match, Phrase match and Exact match.