1
The process of determining how much a company or asset is worth
2
The ability of a business to grow and handle increased demand without a proportional increase in costs
3
A fundamental shift in a business strategy to better align with market needs
4
The total income a business earns before expenses
5
The movement of money in and out of a business, affecting liquidity and financial health
6
Funding a business using personal savings, revenue, or minimal external capital
7
A symbol, logo, or name legally registered to protect a brand’s identity
8
A legal right granting the inventor exclusive ownership of a product or innovation
9
The process of creating a unique identity for a business through name, logo, messaging, and customer experience
10
The percentage of customers who continue to buy from a business over time is called the __________ rate.
11
A business structure that protects owners from personal liability while providing flexibility
12
A legal business entity separate from its owners, offering liability protection and tax benefits
13
A __________ model offers a basic version of a product for free while charging for premium features
14
Raising small amounts of money from many people, often through online platforms like Kickstarter or GoFundMe
15
A legal right granting the inventor exclusive ownership of a product or innovation is called a __________ license
16
Using online channels such as social media, SEO, and email to promote a business, is called digital __________
17
Equity __________ is raising capital by selling shares of the business
18
An exit __________ is a plan for how business owners will sell their stake or transition out of the company
19
A __________ funnel is the process of guiding potentila customers from awareness to purchase
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