Relier Pairs Evaluating The Marketing planVersion en ligne Relacionar conceptos. par Margarita Beatriz Martínez 1 SWOT analysis 2 NIVEA creme was first introduced 3 The main sections of the plan cover 4 The NIVEA FOR MEN brand was launched in 5 A business needs to set its overall direction through 6 A vital part of the overall business plan is 7 NIVEA brand now extends to A business plan • SWOT • Objectives • The marketing strategy • Sales forecast • Budget • Evaluation The marketing plan In 1911 14 product ranges worldwide The UK in 1998