Relier Pairs Evaluating The Marketing planVersion en ligne Relacionar conceptos. par Margarita Beatriz Martínez 1 NIVEA brand now extends to 2 The NIVEA FOR MEN brand was launched in 3 NIVEA creme was first introduced 4 A vital part of the overall business plan is 5 A business needs to set its overall direction through 6 SWOT analysis 7 The main sections of the plan cover The UK in 1998 14 product ranges worldwide In 1911 A business plan The marketing plan • SWOT • Objectives • The marketing strategy • Sales forecast • Budget • Evaluation