Relier Pairs Evaluating The Marketing planVersion en ligne Relacionar conceptos. par Margarita Beatriz Martínez 1 NIVEA creme was first introduced 2 The NIVEA FOR MEN brand was launched in 3 NIVEA brand now extends to 4 A vital part of the overall business plan is 5 A business needs to set its overall direction through 6 SWOT analysis 7 The main sections of the plan cover • SWOT • Objectives • The marketing strategy • Sales forecast • Budget • Evaluation A business plan In 1911 14 product ranges worldwide The marketing plan The UK in 1998
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