Relier Pairs Evaluating The Marketing planVersion en ligne Relacionar conceptos. par Margarita Beatriz Martínez 1 SWOT analysis 2 NIVEA brand now extends to 3 The NIVEA FOR MEN brand was launched in 4 NIVEA creme was first introduced 5 A vital part of the overall business plan is 6 The main sections of the plan cover 7 A business needs to set its overall direction through A business plan The marketing plan The UK in 1998 In 1911 • SWOT • Objectives • The marketing strategy • Sales forecast • Budget • Evaluation 14 product ranges worldwide
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