Relier Pairs Evaluating The Marketing planVersion en ligne Relacionar conceptos. par Margarita Beatriz Martínez 1 The main sections of the plan cover 2 NIVEA brand now extends to 3 NIVEA creme was first introduced 4 The NIVEA FOR MEN brand was launched in 5 SWOT analysis 6 A vital part of the overall business plan is 7 A business needs to set its overall direction through • SWOT • Objectives • The marketing strategy • Sales forecast • Budget • Evaluation The marketing plan 14 product ranges worldwide In 1911 A business plan The UK in 1998
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