Froggy Jumps MARKETING PLANVersion en ligne CONCEPTS OF MARKETING PLAN par Concha Vergara 1 One of the aspects to consider on our website to make it functional will be: a Structure b hardware c Content management 2 Some technical factors that will enable our online presence will be: a Usability b Positioning c Hardware and system maintenance 3 One of the strategic marketing actions we must apply on our website is: a Search engine positioning b Corporate website design c Both A and A are correct 4 A customer loyalty strategy we can implement is: a Enhance the customer experience in the commercialization process b Position the brand in the consumer's mind c Both A and B are correct. 5 Newsletters a Are electronic bulletins that are frequently sent to our target audience. b The important thing is not its design. c They do not have a commercial purpose. 6 An advertising medium used on the internet is: a Both B and C are correct b Newsletters c Email 7 A Banner a It provides corporate information about the company. b It is an advertising format to attract customers and get them to visit our website. c It is smaller than the button. 8 Fixed-position ad space located on the right side of the screen. a Interstitial b Skyscraper c Pop-up/pop-under 9 It forces the internet user to involuntarily visit a website. a Banner b Layers c Roadblock 10 We can define relational marketing as: a A set of actions to satisfy and provide competitive advantages to the target audience b It does not create stable communication exchange channels. c It encourages buying from the competition 11 CRM a It is oriented towards achieving an immediate sale. b It is a business strategy oriented towards customer loyalty. c It is the set of actions to maintain a relationship with the target audience. 12 An example of CRM is a Microsoft Dynamics b Bing c salesugar 13 Establishing partnerships between different organizations to meet customer needs. a Proactive marketing b Relationship marketing c Cross marketing 14 It is a specific technique of viral marketing that seeks to generate conversation about the brand or product. a Buzz marketing b Virtual communities c Social networks 15 Personalized recommendations offered by shopping portals a It is a relational marketing strategy. b It is a one-to-one marketing strategy. c It is a virtual community. 16 It is an ad that follows us on the different websites we visit. a Cross marketing b Facebook Ads c Remarketing
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