Compléter Corporate HospitalityVersion en ligne Fill in the blanks par Royner Villalobos 1 bought corporate tickets clients events entertain Why is it impossible to get for many major sports and cultural ? Because so many of the tickets are by firms to their and other VIPs . It is called hospitality , but why do companies do it ? 2 relationships loyalty marketing ensure clients special Corporate invite sponsored hospitality is a tool . Companies use it to improve with their customers , suppliers , or staff . 'I work for a law firm , ' says Virginia Allen . 'Every year , I my best to a concert by the firm . The main purpose is to give them a good time . Invite them to a event and you will their for the coming year . ' 3 venue wine-tasting activities budget Formula 1 riverboat customer The for corporate events is as varied as the offered . Guests might play a round of golf on a famous course with a professional player . It could be a for a cruise or a drive in a car . The more important the , the bigger the of the host company that is paying . 4 dinner 000 cheaper package Champions League drinks 2% discount consider A seat at a football final , for example , can cost as much as ? 10 , per person for a that includes and . Even at these prices , many companies it to be good value for money . In the words of one CEO , who asked not to be named : 'It's a lot than offering a on our whole product range ! '
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