Digital Marketing ChallengeVersion en ligne Test your knowledge on digital, social media, and AI in marketing! par sarah ayyad 1 What is the primary purpose of social media marketing? a To engage with customers and promote products. b To eliminate customer service. c To create a website. d To replace traditional advertising. 2 Which AI technology is commonly used in marketing? a Virtual reality for games. b 3D printing for products. c Chatbots for customer interaction. d Blockchain for finance. 3 What does SEO stand for in digital marketing? a Search Engine Optimization. b Secure Email Outreach. c Sales Efficiency Overview. d Social Engagement Online. 4 Which platform is primarily used for B2B marketing? a Instagram. b TikTok. c LinkedIn. d Snapchat. 5 What is a common use of mobile marketing? a Billboard advertising. b SMS promotions and alerts. c Print ads. d Television commercials. 6 How can AI improve customer targeting? a By eliminating competition. b By reducing ad costs. c By creating more ads. d By analyzing user data for personalized ads. 7 What is the role of influencer marketing? a To eliminate traditional media. b To reduce marketing budgets. c To leverage popular figures for brand promotion. d To create viral videos. 8 Which metric is crucial for measuring social media success? a Number of posts. b Engagement rate. c Website traffic only. d Ad spend. 9 What does PPC stand for in digital advertising? a Pay-Per-Click. b Pay-Per-Customer. c Pay-Per-Content. d Price-Per-Conversion. 10 What is the benefit of using data analytics in marketing? a To make informed decisions based on consumer behavior. b To avoid customer feedback. c To limit advertising reach. d To increase production costs.
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