Compléter Space Jump Campaign 2Version en ligne Vocabulary Practice par Kim Ly 1 captivated tapped cohesive identity unprecedented boundaries spectacle reinforce Spectacle seamlessly Extreme Branding : Red Bull ? s sponsorship of extreme sports aligns with its brand as an energy drink . The " Stratos " space jump took this to an level , associating the brand with extraordinary and daring achievements . Global : The live broadcast of Baumgartner ? s jump audiences worldwide . Red Bull ? s strategic use of multimedia platforms , including social media , amplified the event ? s impact , turning it into a global . Creating an Emotional Connection : The campaign into viewers ? emotions by showcasing the courage and risk involved in the space jump . This emotional connection helped Red Bull ? s brand message of pushing and embracing challenges . Brand Integration in the Narrative : Red Bull integrated its branding into the event , from the capsule design to the iconic Red Bull logo on Baumgartner ? s suit . This brand integration reinforced the association between Red Bull and extraordinary achievements .
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