Relier Pairs BrandingVersion en ligne Vocabulary par Michelle Mora 1 brand image 2 brand loyalty 3 brand identity 4 a premium brand 5 brand awareness 6 brand positioning 7 an economy brand a customer’s ability to recognise a brand and connect it to its products a brand known for good quality and high prices a customer’s real view of a brand how a product is marketed compared to similar products offered by other companies a customer’s habit of always buying the same product what a company wants a customer to think about a brand a brand known for low prices
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