Relier Pairs BrandingVersion en ligne Vocabulary par Michelle Mora 1 an economy brand 2 a premium brand 3 brand awareness 4 brand positioning 5 brand image 6 brand identity 7 brand loyalty a customer’s habit of always buying the same product a brand known for good quality and high prices a customer’s ability to recognise a brand and connect it to its products what a company wants a customer to think about a brand a brand known for low prices how a product is marketed compared to similar products offered by other companies a customer’s real view of a brand