Relier Pairs BrandingVersion en ligne Vocabulary par Michelle Mora 1 brand image 2 a premium brand 3 an economy brand 4 brand positioning 5 brand loyalty 6 brand awareness 7 brand identity a brand known for good quality and high prices a customer’s habit of always buying the same product what a company wants a customer to think about a brand how a product is marketed compared to similar products offered by other companies a customer’s ability to recognise a brand and connect it to its products a brand known for low prices a customer’s real view of a brand