Relier Pairs BrandingVersion en ligne Vocabulary par Michelle Mora 1 brand awareness 2 brand image 3 brand loyalty 4 an economy brand 5 brand positioning 6 brand identity 7 a premium brand how a product is marketed compared to similar products offered by other companies a customer’s real view of a brand what a company wants a customer to think about a brand a brand known for good quality and high prices a customer’s habit of always buying the same product a customer’s ability to recognise a brand and connect it to its products a brand known for low prices