Relier Pairs BrandingVersion en ligne Vocabulary par Michelle Mora 1 brand identity 2 brand positioning 3 an economy brand 4 brand image 5 brand loyalty 6 a premium brand 7 brand awareness a customer’s habit of always buying the same product a customer’s ability to recognise a brand and connect it to its products a brand known for good quality and high prices what a company wants a customer to think about a brand how a product is marketed compared to similar products offered by other companies a brand known for low prices a customer’s real view of a brand