Compléter Space Jump Campaign 1Version en ligne Vocabulary Practice par Kim Ly 1 Stunt immense attention extreme feats solidified orchestrated associate exemplifies garnered synonymous In 2012 , Red Bull the " Stratos " space jump , where Felix Baumgartner jumped from the edge of space . This extreme sports event was part of Red Bull ? s broader strategy to its brand with high - energy and daring . Epic for Brand Energy The " Stratos " space jump Red Bull ? s commitment to sports marketing . The campaign not only but also Red Bull ? s image as a brand with energy , excitement , and pushing the limits of human potential .