Compléter Think Different 2Version en ligne Volcabulary Practice par Kim Ly 1 emotional quo struggling resonated personalities rebranding chord uniqueness connection ethos Brand Philosophy Over Products : " Think Different " wasn ? t about Apple ? s products ; it was about Apple ? s . By aligning the brand with the spirit of innovation and challenging the status , Apple created a narrative that with a broader audience . Celebrating Individuality : The campaign featured iconic like Albert Einstein , Mahatma Gandhi , and Martin Luther King Jr . , emphasizing the power of individuality . This approach inspired consumers to see Apple as a tool for expressing their own . Emotional Connection : The emotionally charged narration by Richard Dreyfuss in the TV commercials struck a , fostering an with viewers . Apple wasn ? t just selling computers ; it was selling a way of thinking and a lifestyle . Rebranding through Values : " Think Different " served as a mechanism . Apple transformed from a tech company into a symbol of creativity and innovation .
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