Compléter D2 - The real beautyVersion en ligne Vocabulary Practice par Kim Ly 1 short Amplification fostering resonated longevity struck genuine self thrived perception artist forensic lived Authenticity Wins Hearts : By featuring women who aren ? t models , Dove tapped into the power of authenticity . Consumers with the campaign ? s portrayal of diverse beauty , a strong emotional connection . Embracing Vulnerability : The " Real Beauty Sketches " video , where women described themselves to a , highlighted the gap between - and how others see us . This vulnerability a chord , sparking conversations about self - esteem and body image . Digital : Dove ? s campaign online . The " Sketches " video became the most - watched online ad at the time , emphasizing the importance of multimedia strategies in modern marketing . Long - Term Impact : Beyond - trends , Dove ? s commitment to real beauty endured . The campaign ? s showcased the brand ? s dedication to its message , contributing to sustained positive brand perception .
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