Compléter D1 - The real beautyVersion en ligne Vocalbulary Practice par Kim Ly 1 norms perfection groundbreaking ethnicities airbrushed showcasing authenticity sought portrayals prevalent initiative In the early 2000s , the beauty industry was dominated by and unrealistic beauty standards set by pop stars and actors . Enter the Dove Real Beauty Campaign , a that challenged traditional beauty and set a new standard for among people of all shapes and sizes . Background of the Campaign Dove to redefine beauty by showcasing real women with diverse body shapes , sizes , and . The campaign aimed to celebrate natural beauty and challenge the narrow in the media at the time . Evolution of " Real Beauty " Launched in 2004 , the campaign initially featured print and TV ads everyday women alongside the tagline " Real Women , Real Beauty . " However , it truly gained traction in 2013 with the " Real Beauty Sketches " video , which went viral .
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