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D1 - The real beauty

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Vocalbulary Practice

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D1 - The real beauty

Vocalbulary Practice

Kim Ly
1

showcasing sought groundbreaking airbrushed norms ethnicities initiative perfection portrayals prevalent authenticity

In the early 2000s , the beauty industry was dominated by and unrealistic beauty standards set by pop stars and actors .

Enter the Dove Real Beauty Campaign , a that challenged traditional beauty and set a new standard for among people of all shapes and sizes .

Background of the Campaign
Dove to redefine beauty by showcasing real women with diverse body shapes , sizes , and .

The campaign aimed to celebrate natural beauty and challenge the narrow in the media at the time .

Evolution of ? Real Beauty ?
Launched in 2004 , the campaign initially featured print and TV ads everyday women alongside the tagline ? Real Women , Real Beauty . ?

However , it truly gained traction in 2013 with the ? Real Beauty Sketches ? video , which went viral .